Welcome To Hollywood!

From 2009...

From an article by Robert Elisberg in the Huffington Post:

Steve Martin tells of trying to pitch a movie based on the classic play "Cyrano de Bergerac." No studio executive knew what he was talking about, and all rejected it. Luckily, though, he was Steve Martin and knew the studio president, Guy McElwaine. And happily McElwaine was a bright adult who actually loved the play. And most fortunately of all, the movie got made - because otherwise no one would ever have seen the glorious "Roxanne."

A friend once pitched a version of Sherlock Holmes. "Who's that?" a studio executive asked, later thinking the world-renowned, fictional detective was a real person. Needless-to-say, it never got made. But imagine if that same executive had been pitched the new Sherlock Holmes movie which stars Robert Downey Jr. and Jude Law. You wouldn't see it this December.

Another friend was pitching a buddy movie to an executive who prided herself on the subject. "Let's discuss great buddy movies," she enthused, "I'm an expert." My friend immediately mentioned, "Butch Cassidy and the Sundance Kid." "What's that?" the executive asked.

Honest.

Studio Execs and Readers and Other People Who Make Script Decisions.

- Bill