Friday, January 17, 2020

Fridays With Hitchcock: Hour Audio Interview With Hitch

While we wait for Season 4 of HITCH 20 to get rights clearance for clips, here's a one hour interview with Hitchcock that I last ran in 2016...



Of course, I have my own books focusing on Hitchcock...

- Bill

HITCHCOCK: MASTERING SUSPENSE


LEARN SUSPENSE FROM THE MASTER!

Alfred Hitchcock, who directed 52 movies, was known as the “Master Of Suspense”; but what exactly is suspense and how can *we* master it? How does suspense work? How can *we* create “Hitchcockian” suspense scenes in our screenplays, novels, stories and films?

This book uses seventeen of Hitchcock’s films to show the difference between suspense and surprise, how to use “focus objects” to create suspense, the 20 iconic suspense scenes and situations, how plot twists work, using secrets for suspense, how to use Dread (the cousin of suspense) in horror stories, and dozens of other amazing storytelling lessons. From classics like “Strangers On A Train” and “The Birds” and “Vertigo” and “To Catch A Thief” to older films from the British period like “The 39 Steps” and “The Man Who Knew Too Much” to his hits from the silent era like “The Lodger” (about Jack The Ripper), we’ll look at all of the techniques to create suspense!

Films Included: NOTORIOUS, SABOTAGE, STRANGERS ON A TRAIN, THE 39 STEPS, REBECCA, TO CATCH A THIEF, FRENZY, FOREIGN CORRESPONDENT, THE LODGER, THE BIRDS, TORN CURTAIN, SABOTEUR, VERTIGO, THE MAN WHO KNEW TOO MUCH (1934), THE MAN WHO KNEW TOO MUCH (1955), SUSPICION, and NUMBER SEVENTEEN. 17 Great Films!

Only 125,000 words!

Price: $5.99

Click here for more info!

OTHER COUNTRIES:
(links actually work now)

UK Folks Click Here.

German Folks Click Here.

French Folks Click Here.

Espania Folks Click Here.

Canadian Folks Click Here.

And....

HITCHCOCK: EXPERIMENTS IN TERROR






USA Readers click here for more info!

HITCHCOCK DID IT FIRST!

We all know that Alfred Hitchcock was the Master Of Suspense, but did you know he was the most *experimental* filmmaker in history?

Contained Thrillers like “Buried”? Serial Protagonists like “Place Beyond The Pines”? Multiple Connecting Stories like “Pulp Fiction”? Same Story Multiple Times like “Run, Lola, Run”? This book focuses on 18 of Hitchcock’s 52 films with wild cinema and story experiments which paved the way for modern films. Almost one hundred different experiments that you may think are recent cinema or story inventions... but some date back to Hitchcock’s *silent* films! We’ll examine these experiments and how they work. Great for film makers, screenwriters, film fans, producers and directors.

Films Examined: “Rear Window”, “Psycho”, “Family Plot”, “Topaz”, “Rope”, “The Wrong Man”, “Easy Virtue”, “Lifeboat”, “Bon Voyage”, “Aventure Malgache”, “Elstree Calling”, “Dial M for Murder”, “Stage Fright”, “Champagne”, “Spellbound”, “I Confess”, and “The Trouble with Harry”, with glances at “Vertigo” and several others.

Professional screenwriter William C. Martell takes you into the world of The Master Of Suspense and shows you the daring experiments that changed cinema. Over 77,000 words.

UK Folks Click Here.

German Folks Click Here.

French Folks Click Here.

Espania Folks Click Here.

Canadian Folks Click Here.

Wednesday, January 15, 2020

DESCRIPTION & VOICE Blue Book - SALE!!!!!

The DESCRIPTION & VOICE Blue Book is on sale TODAY through SUNDAY.

DESCRIPTION & VOICE Blue Book



bluebook IS HALF OF YOUR STORY IN TROUBLE?

Most screenplays are about a 50/50 split between dialogue and description - which means your description is just as important as your dialogue. It just gets less press because the audience never sees it, the same reason why screenwriters get less press than movie stars. But your story will never get to the audience until readers and development executives read your script... so it is a very important factor. Until the movie is made the screenplay is the movie and must be just as exciting as the movie. So how do you make your screenplay exciting to read? Description is important in a novel as well, and the “audience” does read it... how do we write riveting description?

This Blue Book will dive into techniques to improve your description, with sections on Just Good Writing, How Much Detail Is Too Much, How & What You Should Write, and a section on Your Writer’s Voice.

SUBJECTS INCLUDE: What Is Good Description? 25 Professional Techniques To Improve Description, Hidden Camera Directions, Contrast, Why You Need To Be Vaguely Specific, Using “Gags”, Hitchcock’s Chocolates, Unusual Storytelling Devices, The “Unfilmable” Controversy, Too Many Or Too Few Details? Using Name Brands, “Bound” And Creating Vivid Imagery, Stunts (Like First Person Screenplays), The New Normal, What Is Voice? Developing Your Unique Voice, Voice & Tarantino’s “Inglorious Bastards”, and much more!

Take command of your description and your unique writer’s voice!

SPECIAL:

WEDNESDAY: 99 Cents. THURSDAY: $1.99. FRIDAY: $2.99. SATURDAY: $3.99.

CLICK HERE FOR MORE INFO!



UK Folks Click Here.

German Folks Click Here.

French Folks Click Here.

Espania Folks Click Here.

Canadian Folks Click Here.

India Folks Click Here.

Austrailian Folks Click Here.

MORE FILM & SCREENWRITING BOOKS!



bluebook
THE BOOK THAT STARTED IT ALL!
*** THE SECRETS OF ACTION SCREENWRITING *** - For Kindle!
*** THE SECRETS OF ACTION SCREENWRITING *** - For Nook!
Why pay $510 for a used version of the 240 page 2000 version that used to retail for $21.95? (check it out!) when you can get the NEW EXPANDED VERSION - over 500 pages - for just $9.99? New chapters, New examples, New techniques!

"SECRETS OF ACTION SCREENWRITING is the best book on the practical nuts-and-bolts mechanics of writing a screenplay I've ever read." - Ted Elliott, co-writer of MASK OF ZORRO, SHREK, PIRATES OF THE CARIBBEAN and the sequels (with Terry Rossio). (ie; 4 of the top 20 Box Office Hits Of ALL TIME.)

Only $9.99 - and no postage!


BLUE BOOK SERIES


"Bill Martell is one of Hollywood's best action-adventure writers, with 19 produced films to his credit. His "little blue books" on the art of screenplay writing are legendary," Best Selling novelist Dale Brown ("Strike Force", "Flight Of The Old Dog").

bluebook
GOT IDEAS?
*** YOUR IDEA MACHINE *** - For Kindle!
*** YOUR IDEA MACHINE *** - For Nook!
Expanded version with more ways to find great ideas! Your screenplay is going to begin with an idea. There are good ideas and bad ideas and commercial ideas and personal ideas. But where do you find ideas in the first place? This handbook explores different methods for finding or generating ideas, and combining those ideas into concepts that sell. The Idea Bank, Fifteen Places To Find Ideas, Good Ideas And Bad Ideas, Ideas From Locations And Elements, Keeping Track Of Your Ideas, Idea Theft - What Can You Do? Weird Ways To Connect Ideas, Combing Ideas To Create Concepts, High Concepts - What Are They? Creating The Killer Concept, Substitution - Lion Tamers & Hitmen, Creating Blockbuster Concepts, Magnification And The Matrix, Conflict Within Concept, Concepts With Visual Conflict, Avoiding Episodic Concepts, much more! Print version is 48 pages, Kindle version is over 175 pages!
Only $4.99 - and no postage!


bluebook

NEW AND HOT!

*** STRUCTURING YOUR STORY *** - For Kindle!


William Goldman says the most important single element of any screenplay is structure. It’s the skeleton under the flesh and blood of your story. Without it, you have a spineless, formless, mess... a slug! How do you make sure your structure is strong enough to support your story? How do you prevent your story from becoming a slug? This Blue Book explores different types of popular structures from the basic three act structure to more obscure methods like leap-frogging. We also look at structure as a verb as well as a noun, and techniques for structuring your story for maximum emotional impact. Most of the other books just look at *structure* and ignore the art of *structuring* your story. Techniques to make your story a page turner... instead of a slug!

Only $4.99 - and no postage!


NO KINDLE REQUIRED! Get the *free* app (any device, except your Mr. Coffee) on the order page on Amazon!

bluebook
STORY PROBLEMS?
*** STORY: WELL TOLD *** - For Kindle!

This book takes you step-by-step through the construction of a story... and how to tell a story well, why Story always starts with character... but ISN'T character, Breaking Your Story, Irony, Planting Information, Evolving Story, Leaving No Dramatic Stone Unturned, The Three Greek Unities, The Importance Of Stakes, The Thematic Method, and how to create personal stories with blockbuster potential. Ready to tell a story? Print version was 48 pages, Kindle version is over 85,000 words - 251 pages!
Only $4.99 - and no postage!


bluebook
NEW!
*** HOOK 'EM IN TEN *** - For Kindle!

Your story doesn't get a second chance to make a great first impression, and this book shows you a bunch of techniques on how to do that. From the 12 Basic Ways To Begin Your Story, to the 3 Stars Of Your First Scene (at least one must be present) to World Building, Title Crawls, Backstory, Starting Late, Teasers and Pre Title Sequences, Establishing Theme & Motifs (using GODFATHER PART 2), Five Critical Elements, Setting Up The Rest Of The Story (with GODFATHER), and much more! With hundreds of examples ranging from Oscar winners to classic films like CASABLANCA to some of my produced films (because I know exactly why I wrote the scripts that way). Biggest Blue Book yet! Print version was 48 pages, Kindle version is over 100,000 words - 312 pages!
Only $4.99 - and no postage!


bluebook
MOVIES ARE CHARACTERS!
*** CREATING STRONG PROTAGONISTS *** - For Kindle!
*** CREATING STRONG PROTAGONISTS *** - For Nook!
Expanded version with more ways to create interesting protagonists! A step-by-step guide to creating "take charge" protagonists. Screenplays are about characters in conflict... characters in emotional turmoil... Strong three dimensional protagonists who can find solutions to their problems in 110 pages. But how do you create characters like this? How do you turn words into flesh and blood? Character issues, Knowing Who Is The Boss, Tapping into YOUR fears, The Naked Character, Pulp Friction, Man With A Plan, Character Arcs, Avoiding Cliche People, Deep Characterization, Problem Protagonists, 12 Ways To Create Likable Protagonists (even if they are criminals), Active vs. Reactive, The Third Dimension In Character, Relationships, Ensemble Scripts, and much, much morePrint version is 48 pages, Kindle version is once again around 205 pages!
Only $4.99 - and no postage!


bluebook
I WRITE PICTURES!
*** VISUAL STORYTELLING *** - For Kindle! (exclusive)

Show Don't Tell - but *how* do you do that? Here are techniques to tell stories visually! Using Oscar Winning Films and Oscar Nominated Films as our primary examples: from the first Best Picture Winner "Sunrise" (1927) to the Oscar Nominated "The Artist" (which takes place in 1927) with stops along the way Pixar's "Up" and Best Original Screenplay Winner "Breaking Away" (a small indie style drama - told visually) as well as "Witness" and other Oscar Winners as examples... plus RISE OF THE PLANET OF THE APES. Print version is 48 pages, Kindle version is over 200 pages!
Only $4.99 - and no postage!


bluebook
DIALOGUE TO DIE FOR!
*** DIALOGUE SECRETS *** - For Kindle!
*** DIALOGUE SECRETS *** - For Nook!
Expanded version with more ways to create interesting protagonists! How to remove bad dialogue (and what *is* bad dialogue), First Hand Dialogue, Awful Exposition, Realism, 50 Professional Dialogue Techniques you can use *today*, Subtext, Subtitles, Humor, Sizzling Banter, *Anti-Dialogue*, Speeches, and more. Tools you can use to make your dialogue sizzle! Special sections that use dialogue examples from movies as diverse as "Bringing Up Baby", "Psycho", "Double Indemnity", "Notorious", the Oscar nominated "You Can Count On Me", "His Girl Friday", and many more! Print version is 48 pages, Kindle version is over 175 pages!
Only $4.99 - and no postage!


bluebook
SECRETS OF SCENES!
*** SCENE SECRETS BLUE BOOK *** - For Kindle! (Exclusive)

What is a scene and how many you will need? The difference between scenes and sluglines. Put your scenes on trial for their lives! Using "Jaws" we'll look at beats within a scene. Scene DNA. Creating set pieces and high concept scenes. A famous director talks about creating memorable scenes. 12 ways to create new scenes. Creating unexpected scenes. Use dramatic tension to supercharge your scenes. Plants and payoffs in scenes. Plus transitions and buttons and the all important "flow"... and more! Over 65,000 words!
Print version was 48 pages, Kindle version is around 210 pages!
Only $4.99 - and no postage!


bluebook
BEST SUPPORTING ACTORS?
*** SUPPORTING CHARACTER SECRETS *** - For Kindle! (Exclusive)

Expanded version with more techniques to flesh out your Supporting Characters and make them individuals. Using the hit movie BRIDESMAIDS as well as other comedies like THE HANGOVER and TED and HIGH FIDELITY and 40 YEAR OLD VIRGIN and many other examples we look at ways to make your Supporting Characters come alive on the page. Includes Story Purpose of characters and Subplots. Print version was 48 pages, Kindle version is around 150 pages!
Only $4.99 - and no postage!


bluebook
STUCK IN THE MIDDLE?
*** ACT TWO SECRETS *** - For Kindle!

Expanded version with more techniques to help you through the desert of Act Two! Subjects Include: What Is Act Two? Inside Moves, The 2 Ps: Purpose & Pacing, The 4Ds: Dilemma, Denial, Drama and Decision, Momentum, the Two Act Twos, Subplot Prisms, Deadlines, Drive, Levels Of Conflict, Escalation, When Act Two Begins and When Act Two Ends, Scene Order, Bite Sized Pieces, Common Act Two Issues, Plot Devices For Act Two, and dozens of others. Over 67,000 words (that’s well over 200 pages) of tools and techniques to get you through the desert of Act Two alive!
Print version was 48 pages, Kindle version is over 208 pages!
Only $4.99 - and no postage!



bluebook
Only 402 Pages!
*** BREAKING IN BLUE BOOK *** - For Kindle!

Should really be called the BUSINESS BLUE BOOK because it covers almost everything you will need to know for your screenwriting career: from thinking like a producer and learning to speak their language, to query letters and finding a manager or agent, to making connections (at home and in Hollywood) and networking, to the different kinds of meetings you are will have at Studios, to the difference between a producer and a studio, to landing an assignment at that meeting and what is required of you when you are working under contract, to contracts and options and lawyers and... when to run from a deal! Information you can use *now* to move your career forward! It's all here in the Biggest Blue Book yet!
Print version was 48 pages, Kindle version is over 400 pages!
Only $4.99 - and no postage!


HITCHCOCK BOOKS



HITCHCOCK: MASTERING SUSPENSE


LEARN SUSPENSE FROM THE MASTER!

Alfred Hitchcock, who directed 52 movies, was known as the “Master Of Suspense”; but what exactly is suspense and how can *we* master it? How does suspense work? How can *we* create “Hitchcockian” suspense scenes in our screenplays, novels, stories and films?

This book uses seventeen of Hitchcock’s films to show the difference between suspense and surprise, how to use “focus objects” to create suspense, the 20 iconic suspense scenes and situations, how plot twists work, using secrets for suspense, how to use Dread (the cousin of suspense) in horror stories, and dozens of other amazing storytelling lessons. From classics like “Strangers On A Train” and “The Birds” and “Vertigo” and “To Catch A Thief” to older films from the British period like “The 39 Steps” and “The Man Who Knew Too Much” to his hits from the silent era like “The Lodger” (about Jack The Ripper), we’ll look at all of the techniques to create suspense!

Films Included: NOTORIOUS, SABOTAGE, STRANGERS ON A TRAIN, THE 39 STEPS, REBECCA, TO CATCH A THIEF, FRENZY, FOREIGN CORRESPONDENT, THE LODGER, THE BIRDS, TORN CURTAIN, SABOTEUR, VERTIGO, THE MAN WHO KNEW TOO MUCH (1934), THE MAN WHO KNEW TOO MUCH (1955), SUSPICION, and NUMBER SEVENTEEN. 17 Great Films!

Only 125,000 words!

Price: $5.99

HITCHCOCK: EXPERIMENTS IN TERROR


HITCHCOCK DID IT FIRST!

We all know that Alfred Hitchcock was the Master Of Suspense, but did you know he was the most *experimental* filmmaker in history?

** HITCHCOCK: EXPERIMENTS IN TERROR **

Contained Thrillers like “Buried”? Serial Protagonists like “Place Beyond The Pines”? Multiple Connecting Stories like “Pulp Fiction”? Same Story Multiple Times like “Run, Lola, Run”? This book focuses on 18 of Hitchcock’s 52 films with wild cinema and story experiments which paved the way for modern films. Almost one hundred different experiments that you may think are recent cinema or story inventions... but some date back to Hitchcock’s *silent* films! We’ll examine these experiments and how they work. Great for film makers, screenwriters, film fans, producers and directors.

Films Examined: “Rear Window”, “Psycho”, “Family Plot”, “Topaz”, “Rope”, “The Wrong Man”, “Easy Virtue”, “Lifeboat”, “Bon Voyage”, “Aventure Malgache”, “Elstree Calling”, “Dial M for Murder”, “Stage Fright”, “Champagne”, “Spellbound”, “I Confess”, and “The Trouble with Harry”, with glances at “Vertigo” and several others. Over 77,000 words!

Only $5.99 - and no postage!

STORY IN ACTION BOOKS



bluebook
Over 240 pages!
*** THE TERMINATOR MOVIES *** - For Kindle!

He's back! The release of "Terminator: Genisys" (now on BluRay) is set to begin a new trilogy in the Terminator story... 31 years after the first film was released. What draws us to these films about a cybernetic organism from the future sent back in time? Why is there a new proposed trilogy every few years? This book looks at all five Terminator movies from a story standpoint - what makes them work (or not)? What are the techniques used to keep the characters and scenes exciting and involving? How about those secret story details you may not have noticed? Containing a detailed analysis of each of the five films so far, this book delves into the way these stories work... as well as a complete list of box office and critical statistics for each film. This book is great for writers, directors, and just fans of the series.

Only $3.99!


bourne

BRAND NEW!

*** THE BOURNE MOVIES

All five "Bourne" movies (including "Legacy" and it's potential sequels) - what are the techniques used to keep the characters and scenes exciting and involving? Reinventing the thriller genre... or following the "formula"? Five films - each with an interesting experiment! A detailed analysis of each of the films, the way these thrillers work... as well as a complete list of box office and critical statistics for each film. This book is great for writers, directors, and just fans of the series.

PRICE: $3.99 - and no postage!



UK Folks Click Here.

German Folks Click Here.

French Folks Click Here.

Espania Folks Click Here.

Canadian Folks Click Here.

VINTAGE SCREENWRITING BOOKS


bluebook
ADVICE FROM #2 SCREENWRITER!
*** VINTAGE #1: HOW TO WRITE PHOTOPLAYS *** - For Kindle!
***
Screenwriting books have been around as long as films have. This series reprints vintage screenwriting books with a new introduction and history, plus new articles which look at how these lessons from almost 100 years ago apply to today’s screenplays. Anita Loos book is filled with information which still applies. In addition to the full text of the original book, you get the full screenplay to Miss Loos' hit THE LOVE EXPERT, plus several new articles on the time period and women in Hollywood.

Only $2.99!

"SECRETS OF ACTION SCREENWRITING is the best book on the practical nuts-and-bolts mechanics of writing a screenplay I've ever read." - Ted Elliott, co-writer "The Mask Of Zorro", "Shrek" and "Pirates Of The Caribbean".

"William C. Martell knows the action genre inside out. Read and learn from an expert!" - Mark Verheiden, screenwriter, "Time Cop" and "The Mask", head writer on "Smallville" and "Constantine".

"This book is dangerous. I feel threatened by it." -Roger Avary, Oscar winning screenwriter, "Pulp Fiction" and "Killing Zoe".

"Bill Martell is one of Hollywood's best action-adventure writers, with 19 produced films to his credit. His "Blue Books" on the art of screenplay writing are legendary and "Secrets of Action Screenwriting" is the best." - Best selling novelist Dale Brown.

"My only complaint with SECRETS OF ACTION SCREENWRITING is that it wasn't around when I was starting out. The damned thing would have saved me years of trial and error!" - Ken Wheat, screenwriter, "Pitch Black" and "The Fly 2".

"There's an art to writing for guys like Chuck Norris -- thanks to Bill Martell's book, I was prepared." - Genia Shipman, screenwriter, "Walker: Sons of Thunder".

"Finally a screenwriting book written by a working professional screenwriter. Bill Martell really knows his stuff, showing you how to write a tight, fast screenplay." - John Hill, screenwriter, "Quigley Down Under" and "Closed Encounters Of The 3rd Kind".


These links all lead to the USA store, if you are in some other country and want to write a review for your country, go to your Amazon website.

Thank you all again.

Bill

Wednesday, January 08, 2020

California Scheming

From 10 years ago...

I’m sitting in a fast food place writing this, and there’s a funny slogan on the soda cup. Somebody wrote that.

Mystery writer Ron Goulart wrote a private eye series in the 70s and 80s and also wrote just about anything else that would help pay the rent - you’ve probably read some of his work because he wrote puzzles and games and stories for the back of cereal boxes. He also wrote the best non-fiction study of the golden age of the pulp magazines.

As writers, we often only see the markets we want to see - and disregard the rest... to paraphrase Simon & Garfunkle. We often miss the niche markets... and even overlook some non-niche markets that may not have any obvious appeal to us. “Who wants to write ____?”

Well, a friend of mine is in a meeting right now with a producer, involving a scheme that I am a part of, and if everything goes okay he will sell his first screenplay and I will eventually tell you all about it. There are also some lessons to be learned about working in under-served genres and ideas that you may think are dumb and opening your eyes to possibilities that are so obvious that you do not see them.

My friend was looking for producers to sell his scripts to and happened upon a producer who was not interested in his wheelhouse genres... and did a very smart thing. He asked what they were interested in. Now, most people don’t do this - I don’t do this. I take the rejection and move on. But my friend asked a simple question. And got an interesting answer. He discovered this producer was looking for a specific niche genre that is popular but no one seems to want to write it. This is kind of strange, but not unheard of. On message boards there are often people who are excited by some cool, sexy genre, but don’t even consider some fairly popular niche genre because it sounds boring. People who want to write some popular genre always go for the cool ones... and often don’t care much about the “meat and potatoes” genres. Well, this producer makes some of those boring genre films, and is looking for scripts.

My friend had never considered this genre. It had never crossed his mind. Now, this is where most writers who ask that “Well, what *are* you looking for?” question get the answer and think, “Well, I don’t write that” and walk away. But my friend thought about the genre - it’s not porn, it’s nothing with some major stigma... it’s just kind of dull. This is not the genre that people sell million dollar scripts in. This is not the genre that wins Oscars. And this particular producer is making direct to DVD movies (for budgets in the millions with actual names in the cast) so it’s not going to play film fests and win you awards. It’s a pay check on a film that will be on the shelves at Blockbusters (well, until they close them all down). Meat and potatoes stuff. He could write that - and sell the script to this producer - and get his first credit - and use it as a stepping stone to some other work. My friend came up with a great story, wrote up a treatment, and set up a meeting with this producer - using his script in his favorite genre to get the door open.

Well, my friend called me yesterday, and told me about his scheme. The scheme on top of writing the film not his his favorite genre. See, this producer makes a handful of films a year in this genre, and my friend plans on pitching them not just his story... but one of mine... and our writing services for future projects. The producer needs a half dozen scripts a year, why not provide 4 of them between the two of us? Would I be interetsed in this? I thought about it, and said "Why not?" Hey, I can quit at any time, and though I currently have work - well, that's the best time to look for more work. This is a business with no visible means of support - sell a script, do the rewrites... and you are now unemployed! The weird thing is, even though I have never considered this niche genre, I instantly came up with some ideas for stories I would want to write. If someone says: "Lesbian Love Story" to me, my mind instantly comes up with lesbian love story ideas. Hey, how about a lesbian version of STRANGERS ON A TRAIN with a strong love story element? Anyway, it's not lesbian love stories...

So far, none of this seems very schemish, right? But here’s where his idea rocks... He is pitching them on the idea of developing some film franchises - and producers love franchises because when one hits, they can just keep making them... with the last film as the advertisement for the next film. Hey, maybe we even put them in numbered DVD boxes? The films all have non-number titles, but the packaging encourages consumers to collect them all. The great thing about franchises from a writer's perspective is that you are creating future work for yourself (though this did not work for me on INVISIBLE MOM as my sequel idea was for top secret gov't scientist dad to invent a time machine and the kid plays with it and gets sent back to the 1860s Wild West, and mom has to go back and rescue him - GUNSLINGER MOM - but the producer wanted mom to just be invisible again... so they hired some other writer... and I didn't write *any* of the 4 sequels!).

Now, the next element of his scheme is also genius - one of the problems with this niche genre is that it is kind of old fashioned - it has been around forever in print fiction. Old fashioned is often thought of as a bad thing, especially if you are writing something cool. But old fashioned also means the genre has a long history... and that means public domain. Expired copyrights. My friend has found some public domain material in this genre with “brand name characters” - famous fictional characters. You’ve heard of them. The problem every low budget film company has is how to publicize their films - how do you make sure that people pick up YOUR DVD rather than the other company’s DVD when in that soon-to-be-closing Blockbuster? Well, a familiar title or famous character name is a great way to do that. Once those Blockbusters are closed and it’s all NetFlix, brand names may become even more important. But what amazed me is that no one else had exploited these characters, whose names you would instantly recognize. Maybe someone has written a script about them and I don’t know about it... but I doubt there are many floating around... and most are probably written as big budget projects. Though this is a popular niche, it’s not popular enough for some huge Hollywood tentpole. It’s a *niche*. So using this public domain material is a great idea, only if you look at the size of the audience for a film like this.

My contribution - nothing major - is the idea of doing *new* sequels to famous public domain titles in this under-served genre. Hey, if we can have Sense & Sensibility & Sea Monsters, why can’t we take some other public domain book and give the protagonist some further adventures? I came up with some ideas and gave them to him. These were off the top of my head, and sounded like things that would be fun to write... even though they aren’t exactly in my wheelhouse, either. But I’ve always wondered what happened to that character after the famous story ended... You know, all of this stuff isn’t earthshattering - but a way to harvest some basic “mental real estate” the same way Hollywood is making TRANSFORMERS and MONOPOLY and remaking every film you ever saw in the 1980s. Taking that brand name character and finding new adventures in their lives.

Back when Spielberg had just signed to make JURASSIC PARK, I was at AFM trying to sell a producer, any producer, on making A.C. Doyle’s THE LOST WORLD - a novel in public domain with dinosaurs. I even knew a guy with some great stop-motion dinosaur footage. Every single producer said no - they had never heard of the book and one producer told me the best they could do was some sort of campy knock off of the Spielberg movie... which confused me. Why was that the best we could do? Well, all of this was before JURASSIC came out... after, many of those same producers discovered that THE LOST WORLD was in public domain and made their versions of it. We had a half dozen LOST WORLDS, plus a TV series. (More of my bad timing, I guess - should have come back *after* JURASSIC came out and pitched the same exact project.)

Though it’s probably too late by now, all of those crappy video games we played when computers first came out could probably be sold as movies these days.

I may have mentioned this in a previous blog entry - a friend of mine and I have a game where we come up with the *dumbest* idea for a movie we can think of... then count the days until someone sells a script with that same dumb idea. Do you see the problem with this game? We had the same dumb idea, but we aren’t making low-six figure against $1.2 million like the guys who wrote the scripts. We would *joke* about BATTLESHIP: THE MOTION PICTURE... and now they are making it. Hey, I’ve joked about SLINKY: THE MOTION PICTURE... maybe I should actually be developing a pitch for that? The thing is, we all have some form of tunnel vision - we see where we want to go, but don’t see all of the other cool places we *could* go. My friend asked a question, opened his eyes, and realized that there was a producer who was looking for material... and figured out the very best material to sell that producer. Any of us could have done the same thing... but we did not.

Another friend, Steve, realized that there is a minority (that he is not a part of) who are under-served by Hollywood... and the scripts out there written by the minority seem to mostly be about them struggling as a minority - not genre stuff. So Steve has decided to write some genre stuff for this minority and discovered producers are really interested. Seems the ticket buyers in this minority already know what it is like to struggle, and want to escape the struggle by seeing some cool genre movie where they get to have fun - like middle class white people in movies do. They need escapism, too - but the minority writers are all writing serious stuff. Personally, I would have never considered writing for a group that I am not a part of... and that was Steve’s genius - he found a need and filled it, even if he seems like the wrong guy to do that. They were looking for *scripts* and he’s a screenwriter.

If my friend’s scheme comes through, I may have a strange side job writing films in a niche genre that isn’t the least bit sexy or cool... but I can quit when it stops being fun, and I can those paychecks to finance some time to write more specs (where things *do* explode) that I can sell for lots-o-money or snag an agent or use as writing samples for the next next-next Tom Clancy film. Funny thing about this niche genre - for all I know it’s some big name producer’s favorite genre. By doing the thing not in my wheelhouse, I might be opening the door to sell some spec script that is in my wheelhouse. And if noting happens from all of this? Hey, both of us are back where we started... but maybe my friend sells *his* project to the producer. That would be cool.

Lesson learned - keep your eyes open for *all* possibilities. Not just the ones that seem on the direct route to your career destination. When someone is looking for something in a strange genre, don’t automatically think “I don’t write in that genre”, think “Hey, they need a script, I could write one for them!” When something sounds silly, stop and look at it again - maybe it’s a genius idea? And find some schemes for yourself - some unusual ways into the business.

What’s your scheme?

What's your *clever* plan to sell a script or two?

UPDATE: Well, it's 2015 and this didn't happen. Can I tell you what the problem was? My friend wrote a treatment that had one foot in the under served genre... and the rest of its body in his favorite genre. It was as if I were to write a family film and it was full of car chases and shoot outs and explosions... The worst thing is, when he told me what he was going to pitch I said that he needed to focus it on the genre they were looking for and he said that was exactly what he was going to do. But that's not what he did. The pisser for me is that I actually came up with stuff that *actually* fit what they were looking for. Not that this was my scheme, I didn't really care that much (and was actually a bit concerned that I might be stuck writing their whole damned slate of films when my friend found some way to screw up... that happened to me once before... which is why I don't cowrite with *anyone*). But it seemed like a missed opportunity. I think the lesson here is that once you see the possibility, commit!!!! Get both feet and the rest of your body into that genre and write the absolute best screenplay in *that genre*. Don't think of it as a scheme, but as a serious shot at something. Not something you're gonna hack out to make some money. Always do your absolute best work and make sure that you deliver the screenplay that is *better* than what they expected.

- Bill

Wednesday, January 01, 2020

Showbiz Expo & Pot Expo

It's New Years Day. You're hung over, I'm hung over... so why not a repeat of a post from 10 years ago?

I have no idea when the first Showbiz Expo was - and I’m too lazy to do the research - but it seems like soon after I arrived in Los Angeles 20 years ago, I went to my first Showbiz Expo. The old Expos were at the LA Convention Center and filled the place with the latest film equipment - with giant camera cranes in the parking lot and the latest 35mm cameras from Panavision indoors. Every company that did something related to the film biz was there - and when Script Magazine put out their first actual magazine version, we had a booth to announce it. In fact, in 1998 my book debuted at Showbiz Expo - I did autographs at the Hollywood Scriptwriter newsletter booth and at Script’s booth.

I used to love going to the show, often with my friend Jim, and we’d look at the cameras and cranes and steady-cam rigs and all of the other cool stuff and talk about how we would use it in *our* film. We got on all of the mailing lists, and knew which equipment company had the best deals this month, and what new gizmos came out between Expos. And there were some cool gizmos! A remote control helicopter with a camera attached that could get an aerial shot swooping down from the heavens to a house window... and then fly through the window and down that hallways to find the actor in some back room of the house. All one shot! There were guys who built miniatures, there were guys who did creature make up, there were stunt people and studios with standing sets and prop houses where you could rent a full sized version of the Lunar Excursion Module from the Apollo missions as well as all of the space suits that go with it. Expo was like a candy store for movie kids.

The problem for me ended up being Script Magazine became successful - as one of those first writers, and a guy who lived in Los Angeles, I became elected to run the booth. At first it was fun, but after a couple of years I was chained to that damned booth and didn’t get to see the show anymore. I do a slow burn kind of thing - I start out being nice and cooperative, then grumble a little under my breath, and finally just get pissed off. Script began assigning some of the other writers to time in the booth, and that was great because I could finally wander around the candy store again. And around that time, Showbiz Expo just stopped happening.

Attendance had been declining over the years - that damned internet became the place where people looked at all of the new equipment - and finally they just closed their doors.

Then, after almost a decade... they came back from the dead.

NEW EXPO

At the end of last year during that week between London and what was supposed to be Hong Kong, was Screenwriting Expo. I thought about doing classes for about a minute - then realized I’d be jet lagged and asleep on my feet. Which I was. But I decided to stop by and hang out for a couple of hours because some of you people would be there and it’s a chance to say hello in person. Except in my jet lagged state I took the subway and then rode my bike to the Convention Center... then followed the Expo signs inside to... Showbiz Expo! Hey, it came back! That’s not where I was going, but I was there so I figured I’d check it out. It was much smaller than before, but that gives it room to grow, right? After doing a walk through I goty back on my bike and rode to the hotel where they were holding the *Screenwriting* Expo and may have talked to some of you.

Only a few months later, they held the Showbiz Expo again, and I went *on purpose*.

Early registration is *free* - which is how it was in the good old days. The difference is that the good old days was a postcard you filled out, now you go online where you fill out *endless* forms. There is the main registration form... then you must go through every single class and seminar and panel and possible upcharge and check whether you want it or not. Plus - would you like a booth? Plus - would you like to display your headshot? Plus - would you like to put promotional materials in the swagbag? Plus - would you like to sign up for their online services listing for $5 a month? Plus....

After filling all of that out, I expected a free burrito or egg rolls or something. But I was into the event for free, so that’s cool.

A few days before the event I start getting robo-dialed pre-recorded reminders that it was coming up. Um, okay.

My friend Kris talked about car pooling, but parking is around $10 (it was actually $12) and I suggested the subway because it takes you a couple blocks away for $2.50 round trip. He wanted to drive, so I did a bike/subway thing so that I could ride the couple of blocks... and called Kris once I got there to tell him that the event was kind of small.

I walk into the Convention Center, following a crowd, and ended up at... some sort of Pot Expo! The main West Hall was Pot Fest 2010 or whatever... there were people in *bong costumes*! Welcome to California! Wait, I thought Showbiz Expo was in West Hall? Well, it was in the little room. I go to the small hall where I’m sent to a line for pre-registered. I am always prepared - and have my computer print out with the bar code in my hand. There is this guy behind me - and old guy - who starts a conversation with some people in the section of the line to our right - ahead of us by a turn. Then he hops the rope, and is now ahead of me. I swear he did not know those people. Anyway - he gets to the front of the line a turn before me, and has to search his pockets for his print out. That kind of stuff pisses me off. Sorry, I feel better now that I’ve vented.

Anyway, I get to the front of the line and the guy scans my print out and tells me to go to computer terminal number 7. I tell him I have preregistered, he says he knows, go to computer #7. I go to computer #7 and there is my name and info... but I have to go through every single class and seminar and everything else again and say I don’t want to take them. Hey, maybe I’ve changed my mind, right?

Most of the classes are aimed at actors, but there are two screenwriting things - one on pitching and one on The Modern Spec Script... which claims that NORTH BY NORTHWEST was a spec. Um, no. Assignment. An *original* screenplay, but not a spec. When I see stuff like that I worry that if they get that wrong, what else are they getting wrong? I again decide not to take the class and find out what they get wrong.
After going through all of those pages a second time, I hit the button and am sent to a printer station where they give me my badge. This is worse than the DMV!

I show my badge and go in... and it’s small. In fact, this was the little annex room they had all of the screenwriting vendors in back in the old days. Where I was stuck for 8 hours every day for 3 days a decade ago. Now, this room is everything. In fact, it’s kind of less than everything - because the back of the room is a bunch of empty tables and a couple of bored dudes behind one of those rolling hotel bars. Oh, and behind them there is a curtain with some tables set up for networking. Networking you have to pay for (one of the checkboxes on the computer).

Most of the stuff seems designed for actors - which is okay. There was a “headshot row” - the right aisle was a table where you could pay to put your headshots and every acting school in Los Angeles (there are a million of them - if you know any actors, you know they take class after class after class and talk about them constantly. “Have you done Meisner?” “Yes, from six different instructors. It really came in handy when I did my scenes study class.” “I’m going to do one of those when I finish this on camera audition class.” “I think next up for me is Stage Movement.” “I did Camera Movement, do you think it’s much different?” “Of course, why else would they have two classes?” The class pushing the hardest seemed to be The Science Of Acting, which had a book and everything.

On the left side of the room they had an Indie Film Aisle where you could rent a TV/DVD combo showing your movie or movie trailer with postcards in front. Who these post cards were for, I do not know. Hard to imagine a film distrib wandering past, seeing the trailer for one of these films, and wanting to buy it. This seemed like a crazy longshot kind of thing. Why not find some better way to bring filmmakers and distribs together?

Movie Magic and Final Draft & Script and Writers Book Store were there, but that was about it for screenwriters. There were a few equipment places with some cool steady cam type rigs and some lights and a grip truck. Plus the most luxurious porta-poties I have ever seen - there are people in New York with apartments smaller than these toilets. Plus a Winnebago screening room conversion and a place that makes fake snow that had ice skating chicks demonstrating and next to it a bunch of confetti cannons that were getting stuff all over the floor that janitors were sweeping up. Oh, no carpet on the floor - I guess that would have cost too much. I did a couple of rounds, talked to Zach at the Script/Final Draft booth, then went to the keynote speech...

Which was not a keynote speech at all, but a panel on the joys of voice over acting. I split after about 20 minutes.

The keynote speech was held in the same room where they had a free film fest, which I did not go to. Maybe I should have. Maybe that was the great thing at Expo.

The guy running a booth in a T shirt with his guy hanging out - and I mean really hanging out - was not the great thing at Expo.

I bumped into a fellow writer and talked shop, then left.

The Pot Expo was still packed as I walked out of the Convention Center, unlocked my bike and rode back to the subway to Universal City...

NEXT EXPO?

There’s nothing wrong with Showbiz Expo targeting actors - that seems like a good way to build it up. But they need to lose trying to sell classes to the people who already decided not to take them when they preregistered. They also need to spend some more time thinking about things that are not actors. I’m sure a director of photography who went thought it was mostly a waste of time. Just like with a screenplay, you have to know your audience. If you are writing a script for a niche audience, it needs to focus on that niche and what they want to see in a film... and also has to be something that can be made on a budget low enough that it can return a profit from that niche. If you are going after a broad audience your script can cost more to produce because more people will be interested in paying to see it... but you have to know what attracts that broad audience and provide that in your screenplay. The problem with Expo is that is was supposed to appeal to a broad audience (it was at the Convention Center and wasn't called "Actor's Expo") but seemed to mostly be targeting actors. That's like writing a big budget screenplay that only appeals to a limited audience... good luck selling that one.

As a screenwriter, I think they need to look closer at their classes and make sure they get someone who knows what a spec script is teaching them. (Hey, I’m available.) They can also find something to bring in screenwriters - something similar to their Headshot Aisle and their Indie Film Aisle. I know there are filmmakers out there looking for scripts - that kind of stuff pops up on Craigslist - why not find some way to do that at Expo? A variation on the pitch events at most screenwriting events, but one designed to bring indie filmmakers and writers together? And how about some hands-on classes for filmmakers - you have the companies with new equipment in the dealer's room - why not have them give a 1 hour class on using the equipment they sell? Same thing, by the way, for the screenwriting programs - how about a Final Draft class? Have The Writers Store round up a panel of folks with books who can do autographs before and after? Make the screenwriting elements into an *event* that can not be missed! Again - like a screenplay: you don't want to write a script that would become a movie that people will wait until it comes out on DVD to see, you want to write that script that they must see on opening weekend... and will stand in a stupid line and maybe even fill out the same damned computer form a second time.

And, just like with a screenplay, you have to establish stuff before you can pay it off. Maybe New Expo needs to build itself up for a few years before they attack you with a million upcharges and going through the forms twice? Have these vendor classes be FREE. If they asked me, I might do a free class as a way to distribute postcards for my website (which I brought - but they had no junk table to put them on). If you are selling the new version of a screenwriting software, wouldn't doing a class that shows all of the new do-dads be a great way to sell a few programs? This would bring people into the event, where you would have some classes you'd have to pay for - which would be more heavily attended because you have more people.

Why not run Expo like a movie - with department heads in charge of each job and have them come up with the coolest classes and contests and everything else that might attract people to the Expo? It seemed like this whole thing was run by actors who had no idea what a screenwriter or crew member or key creative person would want to see at an Expo... so they had some odd stuff that seemed a bit bogus.

And the keynote address? Um, that is all about star power. Also, all about a topical subject. Voice Over Acting is neither. Again, it's like writing a screenplay where the lead is boring. You want the most exciting and interesting character you can come up with, because people will come to see the movie if the character is cool, even if they are not played by a star. Hit Girl from KICK ASS is a good example. So, what is going on in the industry right now and who is the most famous person you can find to talk about that subject?

As with everything else, good idea but lacking a bit in execution.

Hey, it was free (except for the $2.50 subway ticket).

- Bill
eXTReMe Tracker